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Meet the team!

We combine industry experience and expertise from within the veterinary profession and beyond, with our unique team of coaches, trainers, psychologists, front-line vets, and nurses.

We also engage with other experts in a wide range of fields such as aviation and the medical profession.


Strategic Director

Ru is a qualified veterinary surgeon who combines her love for animals with a dedication to helping the people who care for them. She believes that creating compassionate culture that continually strives to improve standard of care, reduce error and enhance employee wellbeing, will build effective teams, improve patient care, and ensure customer satisfaction.

Ru has a special interest in teamwork and high performance and is currently studying for her Professional Certificate in Coaching accredited through Henley Business School and The University of Reading. Ru is passionate about creating a community that champions individual wellbeing, care and compassion. Above all, she is dedicated to building great veterinary culture with a focus on authenticity, purpose and values.

Ru Clements Strategic Director at VetLed


Managing Director

Cat is a veterinary surgeon who combines her experience in practice with a passion for optimising clinical performance.

Cat loves to show veterinary teams how understanding Human Factors is imperative to performing at our best as clinicians. She believes that to give our patients the best care, we need to understand how we work, why we work, and how making small adjustments can make a big difference… to ourselves, our teams and our patients.

Cat is keen to see how we can grow and develop as a profession through learning from and collaborating with other caring yet safety-critical professions and has a particular interest in the concept of psychological safety in the workplace and its impact on team performance.

Cat Auden Managing Director of VetLed


Community Lead

Hannah is a qualified veterinary surgeon who, having spent nearly twelve years in clinical practice, is now primarily based in non-clinical roles, including freelance writing, editing, and content creation. 


As part of the VetLed team, Hannah works behind the scenes coordinating the social media platforms and keeping the Human Factors conversations flowing through our newsletters and marketing.


Head of Partnerships

Laura has worked in the veterinary space for over 10 years both in analytics and also more creatively through various entrepreneurial start-ups.  Laura brings her expertise in many areas building our network and developing relationships with our clients.

Laura delights in talking to people from all backgrounds about how we can create meaningful change within the veterinary profession.

Laura Millross Head of Partnerships at VetLed
Ian Lee Marketing and Communications Strategy at VetLed


Marketing and Communications Strategy

Ian has worked in the healthcare industry for over 30 years in pharmaceutical companies and communication agencies.

In 20 years in pharma, Ian worked across sales, marketing, business development, communications and corporate responsibility at UK, EU, and global levels

In the last 13 years in communication agencies Ian has been involved with multiple product launches and campaigns across human health, animal health and medical devices.  In this role Ian has developed and led 200+ workshops and training sessions covering, inter alia, early asset evaluation, brand development, strategic planning and war-gaming.

Dr Louise Millar BVMS MRCVS

Trainer and Resilience Specialist

Louise is an equine vet, career coach, resilience practitioner, and accredited DISC trainer.  She is passionate about supporting vets and nurses to take proactive steps to thrive in our industry through coaching and training.

Louise graduated from Glasgow University in 2001 and has 20 years' experience in first opinion and referral equine practice in addition to locum work. She holds a certificate in Equine Orthopaedic Surgery, a Diploma in Personal Performance Coaching, and is a Resilience Practitioner.

Dr Louise Millar Trainer and Resilience Specialist at VetLed
Dr Jenny Guyat Trainer and Culture Lead at VetLed


Trainer and Culture Lead

Jenny is a former ECC vet and an ICF-accredited professional coach.  She is a multi-passionate entrepreneur, speaker, and Director of Vet Harmony, a career and life alignment service for veterinary professionals.
After 7 years in clinical practice, Jenny began her diversification journey.   She helped establish Pet Blood Bank UK before project managing the opening of 17 new Vets Now clinics in her role as Business Development Manager.  After a year as Head of Customer Development at Vets Now, she joined Vet Dynamics and spent 4 years coaching and mentoring independent practice owners. 
Jenny is a Certified HBDI psychometric profiling practitioner and specialises in guiding people through career and life crossroads, helping them connect deeply to who they are and what they want, working on mindset changes, and establishing good life balance. She weaves into her work a wide range of tools from her varied background in veterinary practice management, high-level communication skills, and her intuitive coaching skills whether working with individuals or with practices.
She lives in Devon with her husband, daughter, and 2 cheeky cats, and loves being by the sea!

Dan Tipney Training Director at VetLed


Training Director

As a former international athlete and coach, airline pilot, and Human Factors trainer, Dan provides a wealth of experience across numerous disciplines. Drawing on these insights, Dan now brings his expertise to veterinary teams, delivering profession-relevant Human Factors training.


Across all fields, Dan has consistently observed positive change as a direct result of non-technical factors such as leadership, communication, well-being and in particular positive organisational culture.


Dan greatly enjoys developing his knowledge across a wide range of subjects which he believes contribute to human performance. He has recently completed courses in Mindfulness-Based Cognitive Therapy, Positive Psychology and Process Communication Model.

Jessica Woolrich BSc(Hons) RVN PGCert VetEd CertVNES

Training Coordinator

Jess is a Veterinary Nurse with 17 years experience across first opinion, mixed and referral practices in the UK and abroad, working across a variety of roles. More recently Jess worked teaching student Veterinary Nurses in a college setting and gained her PGCert in Veterinary Education in 2022.


Across the settings that Jess has worked, she has identified the incredible opportunity presented by Human Factors awareness and is determined to contribute towards much needed support for veterinary teams within this field.


Jess is passionate about integrating Human Factors training in both education and practice settings, in particular looking at teamwork and communication. Her current area of focus is in Nonviolent Communication.

Jess is a really inspiring RVN and we're proud to have her delivering training as part of the core VetLed team!

Jessica Woolrich RVN - Trainer in NVC
Dr Duana McBride, Trainer and Development Lead

Dr Duana McBride BVSc DipACVECC DipECVECC MSc MVMedSc PGCert

Associate Trainer

Duana is a veterinary specialist in emergency and critical care medicine. She has extensive first-hand experience working in busy emergency teams within multidisciplinary veterinary hospitals. During this time, she came to recognise the huge importance of Human Factors in patient outcomes.

Duana has a passion for teaching and training, achieving a Post Graduate Certificate in Veterinary Education, a Masters in Healthcare Simulation Training and Patient Safety, and has been a lecturer in veterinary medicine. She has vast experience in training veterinarians and students and is a regular speaker at international congresses.

Alongside her role as Associate Trainer at VetLed, Duana continues to work in clinical practice as an ECC specialist.

She believes that Human Factors and non-technical skills are key features in improving patient welfare and outcomes, staff well-being, and the psychological safety of learners.


Trainer and Development Lead

Becky is a registered veterinary nurse with over 20 years of experience. She has a background in surgical nursing and has held various roles at Langford Vets including Nursing Manager.  She is currently the Clinical Governance Manager for the Small Animal Hospital and supports the team with clinical governance activities, including incident reporting, case discussions, and clinical audit. She also lectures the veterinary and veterinary nursing students on these topics.


Becky introduced the first veterinary nursing graduate programme into the hospital with a focus on developing the nurses' knowledge relating to clinical governance and evidence-based medicine. She believes that knowledge of human factors is important for all veterinary professionals and has worked closely with the Vetled team to deliver training and promote these principles practically within the workplace.  


She is currently studying towards a master's in Patient Safety and Clinical Human Factors with the University of Edinburgh.

Becky Jones Trainer and Development Lead at VetLed
Andy Paterson Trainer and Safety Specialist at VetLed


Trainer and Safety Specialist

Andy is an airline captain with extensive experience operating complex aircraft types to worldwide destinations.  He is a Safety Management System expert with experience leading investigations into complex aviation safety events, resulting in measurable organisational improvement.  


He is an excellent communicator with broad experience as a facilitator and trainer, designing and delivering training packages to subject matter experts and managers.  Andy has a particular interest in the factors affecting human performance.


Mental Health Advisor and Wellbeing Specialist

Annie works using one-to-one coaching and group workshops in areas such as Assertiveness Training, Communication Skills, and Understanding Emotions. Annie is a Chartered Psychologist who utilises a wide range of evidence-based skills to facilitate change. In addition to providing one-to-one coaching and counselling, she provides expertise to the VetLed team in areas such as organisational culture, team dynamics, assertiveness & conflict resolution, communication skills, and understanding emotions and their impact on behaviour.

Her particular interest is the interaction between the mind and the body and she has developed strategies that have helped people in many settings to enhance their confidence, feel more at ease, and achieve their potential.

Annie has a PhD in Psychology from Surrey University in 2000. This training underpins her philosophy of life. “We often know what we want to change – with appropriate input we can learn how!”

Annie Campbell Mental Health Advisor and Wellbeing Specialist at VetLed
Denis Campbell Training Advisor at VetLed


Training Advisor

Denis has been passionately involved in Human Factors training since the early ‘90s. He is an experienced presenter, and also provides one-to-one coaching with the aim of changing attitudes and modifying behaviour, utilising psychometric tests such as MBTI.

 Denis was a senior training captain on the Boeing 747 aircraft and introduced Crew Resource Management training to all flight crew at British Airways.  Denis has worked for over 10 years successfully coaching Academic Health Science Networks and clinical teams across the NHS introducing initiatives such as the use of checklists, briefing, and debriefing in the operating theatres.


Trainer and Innovations Lead

Katie is an experienced small animal vet, having graduated from Liverpool in 2012 and gaining her RCVS Certificate in Internal Medicine in 2017.


She became passionate about opening up conversations around imposter syndrome and self-doubt, following her own experiences in the veterinary profession, and trained as a certified coach with further study in a number of areas, as well as publishing a series of books.


Katie grew a following of over 18,000 across social media as @katiefordvet, and is an international and keynote speaker, both in the vet profession and beyond. She co-founded Vet Empowered in 2020, offering personal development content and group coaching services, namely to recent graduates. As her businesses grew, she saw the importance of a money mindset and financial independence, not only within her own clients but in making personal progress too. She joined VetYou as a co-director, helping to break down barriers around finances within the profession and to enable access to timely, expert financial advice.


She is currently studying for a Masters Degree in Emotional Wellbeing Therapy.

Dr Katie Ford Trainer and Innovations Lead at VetLed

Interested in joining our team?

We're always on the lookout for passionate people who want to lead the change with us and help us to bring Human Factors to all corners of the world.

If you think that could be you, why not get in touch?

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